
From Humble Beginnings to Trusted Partner
Founded in 1995 as a small family stall in Hoa Binh wet market, our journey began with a simple mission: to provide authentic, high-quality ingredients to our community. What started as a modest operation—family members working side by side—grew into something greater as demand for our products surged. By 2004, we expanded to our current store on Bui Huu Nghia Street, scaling to over 40 employees and offering thousands of domestic and imported products.
Today, we remain rooted in the values that shaped our beginnings: trust, quality, and partnership.
Our Commitments
Quality & Authenticity
We source only the finest ingredients from trusted suppliers, ensuring authenticity and premium quality in every product.
Reliable Supply & Competitive Pricing
We ensure a steady supply of high-quality ingredients while offering the best pricing to support our customers’ business growth.
Collaborative Partnerships
We embrace both tradition and innovation, offering time-honored flavors while continuously introducing new products and ideas to our customers.
Culinary Innovation & Tradition
We embrace both tradition and innovation, offering time-honored flavors while continuously introducing new products and ideas to our customers.
Long-Term Relationships
We foster enduring partnerships with our suppliers and customers, grounded in trust, reliability, and a shared vision of success.
Reputable Brands — Exceptional Quality












Why Choose Us?
